"Despite the continual challenges I face running a small business, I intrinsically know without doubt this is what I am meant to be doing. It allows me to express my thoughts, ideas and creative style. An evolving space to grow and tweak and hone my craft.
From a young age I knew I wanted to earn my living big or small doing something creative, something I loved. I knew that something would involve having my own space one day.
Discovering floristry by chance, I was instantly drawn to the possibilities I could create with the textures, form and colour each flower offered. This was the start of finding my 'doing something creative' and anchored the vision to create Ruby Bloom.
Since opening our doors in 2006, Ruby Bloom has come a long way. Creating a style uniquely our own, slowly over time. In doing this I have had to trust my instinct and demonstrate confidence in eliminating anything I feel just doesn't work for us anymore.
For example we have stopped using lilies in our hand-tied bouquets. We recognise that whilst we can appreciate their form when closed, open we find they take over in our delicate arrangements, that is distracting and displeasing to the eye. This is not to be contrary or difficult, merely a stand to demonstrate how we want to work intuitively, a strength that has gained us our loyal following - which we will be eternally thankful.
We have also successfully introduced a small line of curated homewares, greeting cards and art which we buy with equal relevance and intention. Creating a coherent shopping experience, a concept store, with flowers and plants being at the heart of what we do.
We have created a destination, a feeling of home to established style seekers and discovery to those in need of inspiration.
Our journey isn't over, we will keep striving and challenging our ideas, making changes where we see fit. Continue to grow and define our buying style whilst staying true to our core values and tastes our customers have come to expect from us".